Design That Users Love Using. Businesses Grow From.

Figma. Prototyping. Design Systems. Handoff.

Great design is not decoration. It is the difference between a product users abandon and one they recommend. We design mobile apps, web platforms, and SaaS dashboards that convert, retain, and delight. 50+ products designed. Figma-first. Developer-ready handoff.

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What Is UI/UX Design and Why Does It Matter?

UI/UX design is the practice of designing digital products, apps, websites, and software that are easy, intuitive, and enjoyable to use. UX (User Experience) design is the foundation: user research, persona development, user journey mapping, information architecture, and wireframing to ensure the product structure solves the right problems in the right order.

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What We Design

UI/UX Design Services We Provide

From the first user flow sketch to a fully documented design system, we cover every stage of the design process for mobile apps, web platforms, and SaaS products.

IOS HIGMATERIAL DESIGN 3FIGMA

Mobile App UI/UX Design

We design iOS and Android app interfaces that feel completely native on each platform. iOS designs follow Apple’s Human Interface Guidelines using SF Symbols, Dynamic Type, and SwiftUI-friendly component structures. Android designs use Material Design 3 with dynamic color theming, adaptive layouts for phones, tablets, and foldables. Every design is delivered as an interactive Figma prototype ready for developer handoff.

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DASHBOARD DESIGNRESPONSIVESAAS

Web App and SaaS UI Design

We design complex web applications, SaaS dashboards, admin panels, and data-heavy interfaces where information hierarchy and cognitive load management matter as much as aesthetics. We handle responsive layouts across desktop, tablet, and mobile breakpoints with component-based design systems that scale as your product grows in features and users.

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COMPONENT LIBRARYDESIGN TOKENSAUTO-LAYOUT

Design Systems

A design system is the single source of truth connecting design and development. We build scalable Figma design systems with a full component library, design tokens for colors, typography, spacing, and border radius, variant states for every interactive component, and auto-layout components that are pixel-perfect and easy for developers to implement consistently at speed.

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USER INTERVIEWSUSABILITY TESTINGHEURISTICS

UX Research and User Testing

Design without research is guesswork. We conduct user interviews to understand real behavior and motivations, competitive analysis to identify market gaps and best practices, heuristic evaluation of existing products using Nielsen’s 10 usability heuristics, card sorting for information architecture, and moderated usability testing sessions with interactive Figma prototypes to validate design decisions before development.

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UX AUDITREDESIGNCRO

App and Website Redesign

We redesign existing apps and websites that have usability problems, conversion issues, or outdated aesthetics. Starting with a UX audit using heuristic evaluation and analytics review to identify the highest-impact problems, we then design targeted improvements prioritized by user impact. We can redesign specific screens or flows, not just full product overhauls.

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LOW-FI WIREFRAMESINTERACTIVE PROTOTYPEUSER TESTING

Wireframing and Prototyping

We create low-fidelity wireframes for every screen and user flow, reviewed and approved by stakeholders before visual design investment begins. High-fidelity interactive Figma prototypes let you test the product experience before a line of code is written, catching structural problems when they are cheap to fix rather than after development has started.

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DESIGN TOOLS

The Tools We Use to Design and Deliver

Our design toolchain is built around Figma as the primary workspace, with specialist tools for research, testing, and handoff at every stage of the design process.

Figma

Figma

Our primary design tool for every UI/UX project. Figma enables collaborative design, real-time stakeholder review, interactive prototyping, design system management, and developer handoff via Dev Mode, all in one tool that your team can access from any browser without installing software.

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Primary Design Tool
FigJam

FigJam

We use FigJam for collaborative UX workshops, user journey mapping, affinity diagrams, card sorting sessions, information architecture planning, and design critique boards that bring clients and stakeholders into the design thinking process from day one.

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UX Workshops
User Testing

User Testing

For quantitative usability testing, we use Maze to run unmoderated tests on Figma prototypes at scale, measuring task success rates, misclick rates, and time-on-task. For qualitative insights, we run moderated sessions via UserTesting or video calls with screenshare and think-aloud protocol.

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Usability Testing
Hotjar and FullStory

Hotjar and FullStory

For redesigns of existing products, we use Hotjar heatmaps and session recordings to understand exactly where users are clicking, scrolling, and dropping off on the current design before proposing improvements, so redesign decisions are based on real user behavior data, not assumptions.

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Analytics and Heatmaps

DELIVERABLES

Everything You Receive from a Maze Digital Design Project

Concrete deliverables for every engagement. Nothing vague, nothing missing. Here is exactly what you receive from us at the end of a design project.

Figma Design File

A fully organized, professionally structured Figma file with every screen, every state, and proper naming conventions that make developer handoff clean and fast.

  • All screens and states
  • Named layers and components
  • Organized by user flow and section
  • Annotated with design notes
  • Dev Mode ready for inspection

Component Library

A reusable Figma component library covering every UI element in the product, with variants for all interactive states and sizes, the single source of truth for your design.

  • Buttons, inputs, cards, navigation
  • All interactive state variants
  • Size variants for each component
  • Reusable across future screens

Design Tokens

Color, typography, spacing, and border radius tokens defined as Figma variables that map directly to CSS custom properties or React Native Style Sheet values in code.

  • Color system with semantic tokens
  • Typography scale (size, weight, line height)
  • Spacing scale (4px base grid)
  • Border radius and shadow tokens
  • Light and Dark Mode token sets

Interactive Prototype

A fully clickable Figma prototype connecting every screen with real navigation flows, transitions, and micro-interactions, for user testing, stakeholder review, and developer reference.

  • All primary user flows connected
  • Platform-appropriate transitions
  • Micro-interaction specifications
  • Shareable link for stakeholders
  • User testing session guide

Exported Assets

All icons, illustrations, images, and graphic assets are exported in the correct formats and resolutions for iOS, Android, and web, ready to drop into the development project.

  • App icons (all required sizes)
  • iOS 1x, 2x, 3x PNG exports
  • Android mdpi through xxxhdpi
  • SVG icons optimized for web
  • Splash screen and onboarding assets

Handoff Documentation

A written design spec document covering key design decisions, interaction patterns, animation specifications, edge cases, and anything that cannot be captured in Figma alone, so nothing is lost in the handoff to developers.

  • Design principles and rationale
  • Animation timing specifications
  • Edge case screen states
  • Accessibility notes (WCAG compliance)
  • Platform-specific implementation notes
HOW WE THINK

Design Principles We Apply to Every Project

These are not posters on a wall. They are the specific design standards we hold every screen, every component, and every interaction to before it leaves our hands.

Clarity First

Clarity First

Every screen has one primary purpose. We eliminate every element, piece of copy, and visual that does not serve that purpose. Clarity is not minimal; it is intentional. A simple onboarding screen can be clear. A dense dashboard can be clear. A simple onboarding screen can be confusing. We measure clarity by task completion time, not visual simplicity.

Accessible by Default

Accessible by Default

We design to WCAG 2.1 AA contrast standards, ensure all interactive targets are at least 44×44 points, support Dynamic Type on iOS and scalable text on Android, and design with VoiceOver and TalkBack screen reader behavior in mind from the first wireframe, not as an afterthought during QA.

Component-Driven

Component-Driven

We design every UI as a system of components, not as individual screens. Each button, input field, card, and navigation pattern is designed once, documented fully, and applied consistently across every screen. This makes design faster, development consistent, and future feature additions predictable and low-effort.

Conversion-Aware

Conversion-Aware

Beautiful design that does not convert is a failed design. We apply CRO principles to every screen: progressive disclosure for complex flows, visual hierarchy that guides users to primary actions, trust signals placed at decision points, and friction reduction on every form, checkout, and sign-up flow in the product.

Performance-Conscious

Performance-Conscious

We design with implementation cost in mind. Every animation is specified with performance constraints. Every graphic asset is optimized for the platforms it will run on. We avoid design patterns that look good in Figma but cause frame drops or layout shifts in code, because a design that ships slowly is still bad UX.

Research-Validated

Research-Validated

Design decisions at Maze Digital are backed by evidence: user interview findings, usability test results, analytics data from existing products, or established UX patterns validated by research. When we recommend a design choice, we can explain the user behavior evidence behind it, not just that it looks nice.

Design Stack

Design Tools and Frameworks We Work With

From Figma to usability testing platforms, here is every tool in our design workflow and how we use it.

Figma

Framer

Framer

FigJam

Adobe XD

Principle

Principle

Sketch

Sketch